In celebration of Alfa Romeo’s 110th anniversary on June 24, 2020, fans of the brand, otherwise known as “Alfisti,” paraded modern and classic vehicles on the track at the Alfa Romeo Museum, taking the opportunity to capture a memorable photo of cars in an “AR 110” formation.
The museum reopened its doors for this event, providing access to both media and public, and following all current health and safety guidelines. On this special occasion, the brand also invited fans from around the world to join the celebratory festivities online,to see new sections of the museum and enjoy exclusive video content.
Located in Arese, on the outskirts of Milan, the Alfa Romeo Museum is a true brand center that houses more than 200 historical vehicles, the Documentation Center, artifacts and a test track for dynamic activities. The museum offers modern amenities to welcome visitors with every comfort: from the restaurant to the store, from the private event spaces to the sales showroom, the Alfa Romeo Museum is a link between the past, present and future of the brand.