Alfa Romeo is celebrating its 105th anniversary with the reopening of its freshly renovated historical museum in Arese, Milan, Italy. The museum, named La macchina del tempo – Museo storico Alfa Romeo, is at the heart of an immersive brand center where one can also find a bookshop, café, documentation center, test-drive track, event venues, showroom and customer delivery area, seamlessly tying the past, present and future of Alfa Romeo together under one roof.
Under that roof are collected the most significant moments from Alfa Romeo history, with the artifacts displayed in completely reworked surroundings. Some 69 vehicles and numerous images, videos, displays and interactive and immersive experiences occupy three floors, arranged accordingly by the parameters of Time, Beauty and Speed. On every day but Tuesday, the museum’s hours run from 10 a.m. to 6 p.m., except on Thursdays, when the doors remain open until 10 p.m. For complete information, please visit www.museoalfaromeo.com