Aston Martin recently announced that it will return to sports car racing in 2004 with a racing version of its new DB9. According to Aston Martin CEO, Dr. Ulrich Bez, “Aston Martin is an exclusive brand, but we cannot be exclusive without being visible and motorsport is a way to heighten our profile. Production-based sports car series are growing in stature with many leading manufacturers returning with their own factory programs. By competing with them we can demonstrate that our cars are not only the best on the road, but also on the racing track.”
Initial plans call for the debut of the racing DB9 sometime in late 2004, with both factory and privateer efforts.