Goodwood, and in particular the Revival, is without doubt a Mecca for motoring enthusiasts the world over however, that isn’t always the case for the motoring enthusiast’s wife.
More often than not her eyes roll back and she sighs deeply and relays the words, “Not another motor race, no!”
You’ll find though, that you won’t get the same response if you suggest F1 at Monaco, so what’s the difference? To you they are both motor racing events, to your wife Monaco is aspirational – hobnobbing with the rich and famous, at a prestigious location and with more to do than just look at cars.
So here’s where the hard sell begins and it’s not bait advertising. Once she attends her first Goodwood Revival there’ll be no stopping her, I promise. You just have to give her the ‘female view of Goodwood’ and not the one you use on your male friends. Historic cars, famous race drivers, engineering excellence, hard fought races – this is not the stuff your wife wants to hear.
Here’s what she wants to hear…
Fashion in the Field
Goodwood Revival is almost as well known for its fashion tribute to the eras from the ’40s to the ’60s as it is for its cars. Frocking up is king and what woman doesn’t like to show off a little, or a lot. Add to this that the frocking up is of another era where it was elegant clothes with hats and hairdos, and heels and stockings. Now you’ve got her interest immediately.
Before every Revival women are preparing their apparel, sometimes months in advance and they love it. This year, as in others before, there was a best-dressed competition for both men and women – yes some men did strut their stuff in the Richmond Lawn marquee where the event was held, but when it came to the women there was barely any standing room.
Wall-to-wall women in their finery, a cha-cha line snaking around the room, and they came from all over the world, many on a yearly quest to take out the prestigious title.
Three are honoured from the hundreds, and they beam with pride and giggle like girls when they are chosen while the others continue to conga around the marquee with a champagne flute in hand and barely a male in sight.