Lamborghini Museum Becomes MUDETEC: Museum of Technology
The Lamborghini Museum at Sant’Agata Bolognese has adopted a new look and become MUDETEC, the Museum of Technology. From the most iconic historic vehicles such as the 350 GT, Miura, Countach and LM002, to the more recent and exclusive Asterion (concept car with hybrid technology), the Centenario, and the Aventador SVJ, visitors can discover the history of Automobili Lamborghini: a story of passion, engineering, design and leadership in the application of carbon fiber and Forged Composites®.
“Future Shapers since 1963” is an exhibition celebrating the relaunch of the Lamborghini Museum in the new MUDETEC guise. The exhibition is a virtual journey through the decades, with a focus on vehicles that revolutionized the marque at the time they were built. Visitors explore exhibits through the support of special installations and touch screens offering access to information, photos, original sketches and videos.
The Sixties are marked by the 350 GT, the first sports car designed by Lamborghini; the Miura, the fastest car in the world when it made its debut; and the Espada, the first four-seater sports car with a powerful V12 engine and offering every comfort available at the time.
The Countach is the car of the Seventies that revolutionized the industry with its futuristic design and cutting-edge hi-tech solutions, like the longitudinal rear engine and scissor doors, still called “Lambo doors” today.
The Eighties saw the arrival of the LM002, Lamborghini’s first off-roader and the forerunner of today’s luxury SUVs. In the Nineties it was the turn of the Diablo GT’s futuristic looks: the world’s fastest series car at the time.
The new millennium got off to a flying start with the Sesto Elemento, a masterpiece of engineering with an exceptional weight/power ratio and built entirely in carbon fiber: a material in which Automobili Lamborghini has made considerable innovation and progress through research and development.
The journey continues with the story of the most recent challenges in technology: hybridization for the concept Asterion; the ALA® system (Aerodinamica Lamborghini Attiva) for the Huracán Performante; and LDVI (Lamborghini Dinamica Veicolo Integrata) for the Aventador SVJ, the new Huracán EVO and the Urus: the first Super SUV in the world.
The exhibition even has an Ad Personam space, where visitors can experience a first-hand view of options available to customers wishing to customize the car of their dreams with the Car Configurator.
The new “brain room” creates a 360° full-immersion experience into the world of Lamborghini with a thrilling multimedia display about the brand, its values and its extraordinary past.
Visitors to the museum can enjoy a virtual driving experience in the new simulator, and also take a tour of the production line that must be booked in advance.
The exhibition is open daily from April 16 to October 31, 2019, from 9.30 am to 6 pm.