Way back in 1973 the actor Orson Wells, chosen for his deep and imposing voice, appeared on commercial television as the then public face of the Danish brewing company Carlsberg. He was the first person to utter to the masses the slogan, “Carlsberg, probably the best lager in the world.” This catchphrase, spoken with great authority, has gone down in history as one of the greatest marketing slogans, ever. Just mentioning the word “probably” can subliminally suggest a refreshing glass…
— Access to the full article is limited to online subscribers only. Your subscription helps our team cover the best of the classic and vintage car world. A memberships lets you enjoy unlimited digital access to all our premium content —
