Way back in 1973 the actor Orson Wells, chosen for his deep and imposing voice, appeared on commercial television as the then public face of the Danish brewing company Carlsberg. He was the first person to utter to the masses the slogan, “Carlsberg, probably the best lager in the world.” This catchphrase, spoken with great authority, has gone down in history as one of the greatest marketing slogans, ever. Just mentioning the word “probably” can subliminally suggest a refreshing glass…

Being relatively small, with tight suspension and steering, the E30 M3 allows the driver the ability to take certain “liberties” that might catch other drivers out at a place like Brands Hatch (pictured).
Photo: Jeff Bloxham