The 1937 Buick Roadmaster Convertible Sedan Exemplifies Buick’s Grand Legacy Ford market researchers, in the mid-1950s, sampled new car buyers in Peoria, Illinois, and San Bernardino, California, in an attempt to identify the image their cars and those of their competitors projected to those buyers. Beverly Rae Kimes reported on their results in Automobile Quarterly:…...
Successful Upper-Class Solidarity
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