Hagerty has announced the debut of the inaugural Detroit Concours d’Elegance and its new dates, September 16-18, 2022. Building upon the Concours d’Elegance of America’s four decades of excellence, the reimagined event finds its new home at the Detroit Institute of Arts in the heart of the Motor City.
The Detroit Concours d’Elegance is an all-new, weekend-long tribute to the people who designed, built and drove American car culture, and to the vehicles at its heart. Held at venues throughout the city, complimentary and ticketed activities include new vehicle showcases, ride & drive opportunities, exclusive experiences, engaging seminars as well as Saturday’s Cars & Community and Sunday’s Concours d’Elegance.
“We’re incredibly excited about the event’s new home in downtown Detroit. Being there puts car lovers right in the middle of the thriving design, music and sporting culture of the Motor City,” said McKeel Hagerty, CEO of Hagerty. “Concours weekends are about championing the fact that all cars are cool and some of them are just jewels that need to be celebrated. This event will honor the tradition of the concours, but also bring in new elements to provide on-ramps for future car lovers and families.”
The 2022 Detroit Concours d’Elegance weekend includes exclusive receptions and celebratory dinners hosted in some of downtown Detroit’s most energetic venues and public spaces, specifically chosen to showcase the city. The renowned College for Creative Studies facilities will become the stage for deep-dive seminars featuring design legends from the automotive industry and beyond.
Saturday, September 17, will serve as the debut for the city’s first Cars & Community. The family-friendly automotive festival features Cars & Caffeine, RADwood and Concours d’Lemons displays as well as a Kids Zone, with activities for enthusiasts of all ages. A portion of every ticket sold supports local charities.
On Sunday, Hagerty will transform the Detroit Institute of Arts grounds into an automotive wonderland. The architecture and location in the heart of the city’s cultural center make it the ideal setting for a competition of elegance, where the world’s finest automobiles can be observed and celebrated as rolling works of art.
“Detroit is the epicenter of car culture, and the new event identity celebrates that,” said Tarra Warnes, Hagerty’s vice president of creative strategy. “The look and feel is industrial yet sophisticated to reflect the energy of automotive design. The new logo is a badge of honor, as proud as the city of Detroit.”